Higold | The Art of Design

For hundreds of years, we have admired the finest design art tucked away behind glass at exhibitions, only to be viewed from a distance. Nowadays, art does not have to be merely observed; it can be felt.

In this video we see iconic characters from classical art on Higold lounge sets. The characters, as well as the Higold lounge sets, are leading examples of design art, yet they belong to a completely different zeitgeist. Each well-known character highlights an important feature of the set: comfort, functionality, and durability.

Production Company | BULLSEYE filmpartner

The Thinker | Demian Overduyn

The Milkmaid | Isabel Wensing

The Swan Lake Dancer | Elisabeth Maria Tonev Lahiguera

Director | Yannick Commereuc

Executive Producer | Maurice Visser

Producer | Judith van Heeren

Edit | Robert Broers

Grading | Bram Baas

Director of Photography | Jasper Bruijns

1st AC | Niek Koot

2nd AC | Mika de Wit

Production Asst. | Oscar Wesselink

Gaffer | Jan van Galen

Best Boy Electric | Stijn Kamers

Key Grip | Menno van Loon

Music Composer | Grégor Kwak

Motion Graphics | Roy Huetink

Hair and Makeup Artist | Joycelynn Wigmans

Special Effects Hair and Makeup Artist | Coriene van der Meer

BTS Photographer | Brian Lubking

BTS Videographer | Tim Duijf

Edit BTS | Maurits de Vries

Grading BTS | Rick van den Berg

Costumes | Decoratelier Nationale Opera & Ballet

Props | The Milkmaid Project

Catering | DIS Daily Catering

Casting Agency | The Fashion Composers

Locatie | Allard Studios

Behind the scenes

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